I was tasked with rehabbing the look & feel for Legaltech, the nation's largest legal technology tradeshow with 12,000 attendees. Held twice yearly in New York and San Francisco, Legaltech© is the #1 resource for law firms and legal departments to get hands-on practical information for improving their law practice management.
In previous years, the branding had changed YoY, making it difficult to maintain any brand recognition or consistency. My new branding was adopted and rolled out for 2015, and all subsequent years.
Examples of former branding.