I was tasked with reworking the look & feel for Legaltech, the nation's largest legal technology tradeshow. Held twice yearly in New York and San Francisco, Legaltech is the #1 resource for law firms and legal departments to get hands-on practical information for improving their law practice management.

In previous years, the branding had changed YoY, making it difficult to maintain any brand recognition or consistency. My new branding was adopted and rolled out for all subsequent years.

Former logo and new logo.

Former logo and new logo.

Six square blocks arranged in a 2x3 grid, each with the 'Legaltech' logo in white, placed on various background colors: black, coral, blue-gray, dark green, navy, and mustard yellow.

Six square blocks arranged in a 2x3 grid, each with the 'Legaltech' logo in white, placed on various background colors: black, coral, blue-gray, dark green, navy, and mustard yellow.

Three colorful event flyers for Legaltech West Coast, a legal technology conference, featuring different dates and locations, with contact and sponsor information at the bottom.

Three colorful event flyers for Legaltech West Coast, a legal technology conference, featuring different dates and locations, with contact and sponsor information at the bottom.

Diagram showing the geometric layout and measurements of a three-per-side skateboard wheel arrangement with overlaid grid lines and circles for alignment.

Diagram showing the geometric layout and measurements of a three-per-side skateboard wheel arrangement with overlaid grid lines and circles for alignment.

Custom, hand-made icon set for the different brand verticals.

Custom, hand-made icon set for the different brand verticals.

Open brochure or magazine with a photograph of a woman presenting in front of a small audience, with a computer monitor projected on her face, beside an article titled 'Legaltech West Coast 2016' about a cybersecurity event.

Open brochure or magazine with a photograph of a woman presenting in front of a small audience, with a computer monitor projected on her face, beside an article titled 'Legaltech West Coast 2016' about a cybersecurity event.

Open magazine showing images of a city skyline and a person working at a window.

Open magazine showing images of a city skyline and a person working at a window.

Open booklet displaying a financial report on the left page with a world map, and a photo of three people in a meeting on the right page.

Open booklet displaying a financial report on the left page with a world map, and a photo of three people in a meeting on the right page.

A promotional webpage for a legal technology tradeshow, featuring event details, a timetable, a global map with event locations, registration info, and navigation links.

A promotional webpage for a legal technology tradeshow, featuring event details, a timetable, a global map with event locations, registration info, and navigation links.

Various devices displaying a tech conference website and schedule, including a laptop, tablet, and smartphone.

Various devices displaying a tech conference website and schedule, including a laptop, tablet, and smartphone.

Trade show booth with curved and rectangular truss structures, featuring ALM and LAW.com branding, and high tables for networking.

Trade show booth with curved and rectangular truss structures, featuring ALM and LAW.com branding, and high tables for networking.

Collage of business and conference scenes. The top image shows an urban city street during evening with illuminated buildings and a Hilton hotel. The middle images depict professionals attending a conference or trade show, engaging in discussions, ex

Collage of business and conference scenes. The top image shows an urban city street during evening with illuminated buildings and a Hilton hotel. The middle images depict professionals attending a conference or trade show, engaging in discussions, exploring exhibits, and watching a televised interview. The bottom images display busy conference halls with groups of people networking and attending presentations.