DESIGN

Nancy Schwartzman's Peabody nominated documentary chronicles the story of the notorious Steubenville high school sexual assault case. Roll Red Roll uncovers the engrained rape culture at the heart of the incident, acting as a cautionary tale about what can happen when teenage social media bullying runs rampant and adults look the other way.

I was tasked with building out the film's poster, ahead of its release at the Tribeca Film festival. (Which later repurposed into a book cover.) I also provided social media assets for promotion, as it made its way across worldwide film circuits and Netflix.

Netflix webpage featuring the documentary 'Roll Red Roll' with an image of a football stadium called Big Red, grey bleachers, and a building with a red roof, alongside a row of other film thumbnails at the top.

Netflix webpage featuring the documentary 'Roll Red Roll' with an image of a football stadium called Big Red, grey bleachers, and a building with a red roof, alongside a row of other film thumbnails at the top.

The New York Times webpage featuring recommended books for the week, with the cover of the book 'Roll Red Roll' by Nancy Schwartzman displayed on the left side, and a review excerpt on the right side.

The New York Times webpage featuring recommended books for the week, with the cover of the book 'Roll Red Roll' by Nancy Schwartzman displayed on the left side, and a review excerpt on the right side.

High school football team running onto the field, wearing black jerseys and red helmets, during night time game.

High school football team running onto the field, wearing black jerseys and red helmets, during night time game.

Poster for the film 'Roll Red Roll' by Nancy Schwartzman, featuring a black and white photo of football players in black uniforms and red helmets, with logos and awards from film festivals at the top.

Poster for the film 'Roll Red Roll' by Nancy Schwartzman, featuring a black and white photo of football players in black uniforms and red helmets, with logos and awards from film festivals at the top.

Book cover titled 'Roll Red Roll' by Nancy Schwartzman with Nora Zelevansky, featuring a black background, large red text, and a black and white photo of football players at the bottom.

Book cover titled 'Roll Red Roll' by Nancy Schwartzman with Nora Zelevansky, featuring a black background, large red text, and a black and white photo of football players at the bottom.

Quote referencing Schwartzman's book about historical perspective in campaigns, #MeToo movement, and film industry; the word "BOOKLIST" in red at the bottom.

Quote referencing Schwartzman's book about historical perspective in campaigns, #MeToo movement, and film industry; the word "BOOKLIST" in red at the bottom.

Black and white image of a sky with clouds over a tree line on the horizon. The bottom portion of the image is transparent, indicating editing in progress.

Black and white image of a sky with clouds over a tree line on the horizon. The bottom portion of the image is transparent, indicating editing in progress.

A poster advertising a film titled 'Roll Red Roll' outside a building with large glass windows. The poster features a black and white image of a crowd with the film's title in bold red letters. The background of the poster shows a cloudy sky with flo

A poster advertising a film titled 'Roll Red Roll' outside a building with large glass windows. The poster features a black and white image of a crowd with the film's title in bold red letters. The background of the poster shows a cloudy sky with floodlights shining down. The setting includes a red-painted outdoor space with potted yellow flowers and red wall panels.