Nancy Schwartzman's documentary chronicles the story of the notorious Steubenville high school sexual assault case that became known internationally. Roll Red Roll uncovers the engrained rape culture at the heart of the incident, acting as a cautionary tale about what can happen when teenage social media bullying runs rampant and adults look the other way. The film unflinchingly asks: “why didn’t anyone stop it?”
I was tasked with building out the film's poster, ahead of its release at the Tribeca Film festival. I also provided social media assets for promotion, as it made its way across worldwide film circuits.