BRANDING | ART DIRECTION | DESIGN

For the first time since 2009, Topps reintroduced fully licensed NBA trading cards into its portfolio. The return was marked by the launch of Topps Basketball 2025/26, anchored by the campaign tagline “It’s Our Game Now.” The product celebrates the connection between fans, players, and the moments that define the game—the plays every fan wants to collect.

This record-breaking activation connected 875 hobby shops, produced 66K posters and 95 custom player social media posts, and cemented Topps as a powerhouse in the NBA trading card space.

A global presence extended across NBA, Lids, and Fanatics stores in New York, London, and Paris, as well as at the Asia Sports Collectors Convention, creating an unmistakable worldwide brand takeover.