Rehaul an entire brand in 10 days? Surprise and delight the fans? Say no more.

Things move fast in the sports design world, and nothing says fast like rebranding a team for a new season under two weeks. Working against the WNBA’s schedule drop deadline, I created a new take on the Liberty’s brand that was fun and fresh. Ditching the cleaner look of 2021 for a grittier vibe that speaks to the team’s Brooklyn roots. The Liberty are informal, fun, and confident. Why not show it?

To date, the NYL social media following has increased 15K per platform since launch.