ART DIRECTION | DESIGN | PRODUCTION

The United Airlines NYC Half takes 21,000+ runners from around the globe on a 13.1-mile tour of NYC. Led by a talent-packed roster of American and international elites, this iconic race—with a decade of history—takes runners past spots like Grand Central Terminal and Times Square.‍‍

Responsible for the creation and management of over 300+ yearly race collateral pieces, including but not limited to: race medals, partner signage, sponsor activations, bibs, pace bands, runner/pocket guides, and apparel.

Collateral

Design, Production

A digital graphic featuring a running medal and two race bib badges for the Times Square Youth Run at the United Airlines NYC Half on March 19, 2017. The medal and bibs include illustrations of New York City skyscrapers, a bridge, and the river, with

A digital graphic featuring a running medal and two race bib badges for the Times Square Youth Run at the United Airlines NYC Half on March 19, 2017. The medal and bibs include illustrations of New York City skyscrapers, a bridge, and the river, with the medal displaying the event name, date, and theme to help and inspire people through running.

Medals hanging from colorful ribbons at a running event, with one medal in the center featuring a cityscape and the text 'Times Square Youth Run NY Half 2017,' and other medals displaying the message 'Help and Inspire People Through Running'.

Medals hanging from colorful ribbons at a running event, with one medal in the center featuring a cityscape and the text 'Times Square Youth Run NY Half 2017,' and other medals displaying the message 'Help and Inspire People Through Running'.

Woman in a white sweater reading a pamphlet at an indoor event with several people in the background.

Woman in a white sweater reading a pamphlet at an indoor event with several people in the background.

Map and race details for the 2017 NYC Half Marathon. Highlights include course route through Manhattan, start and finish locations, medical and official checkpoints, spectator tips, cold-weather advice, and transportation instructions.

Map and race details for the 2017 NYC Half Marathon. Highlights include course route through Manhattan, start and finish locations, medical and official checkpoints, spectator tips, cold-weather advice, and transportation instructions.

A collage of photos from the 2017 NYC Half marathon, showing runners of diverse ages and abilities, including wheelchair racers and children, with a central logo and event details.

A collage of photos from the 2017 NYC Half marathon, showing runners of diverse ages and abilities, including wheelchair racers and children, with a central logo and event details.

Gray t-shirt with NYC skyline and United Airlines NYC Half 2017 logo on the front, and volunteer and sponsor logos on the back

Gray t-shirt with NYC skyline and United Airlines NYC Half 2017 logo on the front, and volunteer and sponsor logos on the back

Lanyards with event tags for a New York City half marathon, organized by United Airlines, featuring labels for staff, media, and pro athletes, each with the event date 03.18.18.

Lanyards with event tags for a New York City half marathon, organized by United Airlines, featuring labels for staff, media, and pro athletes, each with the event date 03.18.18.

Digital

Design

Six promotional graphics for the 2019 United Airlines NYC Half marathon, featuring images of runners, event details, and logos, with a blue and yellow color scheme.
Race results for a NYC Half Marathon, showing runner Meredith Longname's finish time of 3 hours, 47 minutes, and 59 seconds, with her overall place being 10,021 out of 20,773 participants, pace per mile of 9:10, start time at 8:30 A.M., and fastest 5

Signage

Concepting, Art Direction, Design, Production

Two women in blue jackets and winter hats holding a blue banner at a race event in Times Square, New York City, with crowds and digital billboards around them.
Two female runners in athletic gear standing in front of a blue backdrop with logos for NYC Half marathon, United Airlines, and other sponsors, preparing for or after a race. One woman has a bib labeled 'MERACHI,' and the other has a bib labeled 'ALI
A man in a black coat and gloves speaking into a microphone with the ABC 7 logo at an outdoor event. Behind him is a blue sign that reads 'NYC Half' and 'United Airlines' with many people, some wearing winter clothing, gathered at what appears to be
Runners participating in a half marathon in New York City, with a sign indicating mile 7 and the event's name, NYRR NYC Half, sponsored by United Airlines.
A horizontal banner for the NYC Half Marathon, featuring sponsor logos, images of runners, and event branding with the slogan 'The One to Run'.