BRANDING | DESIGN

On September 14th, Topps annual Hobby Rip Night went global for the first time. The event provides an opportunity for young collectors to "rip" (open) packs of trading cards, share their finds, and engage with others who share a passion for collecting.

50K fans of all ages came together at nearly 600 hobby shops to celebrate. Big names included sports stars Tom Brady, Victor Wembanyama, Bronny James, Dana White, Mike Trout, Anthony Volpe, and entertainers Quavo and Kevin Hart.

Responsible for branding, promotional material, hobby shop and athlete templates.

BRANDING | DESIGN

Held on the field at Acrisure Stadium during Day 3 of the Draft, the free fan event transformed the stadium into a full-scale collector experience. Thousands of fans gathered to rip packs, trade cards, and engage with the hobby in real time. The first 1,000 attendees received free Topps Chrome Football product, sparking a massive, shared ripping moment that set the tone for the day.

From there, the field became a live ecosystem of collecting, featuring continuous giveaways, community pack rips, and pack wars, alongside appearances from special guests including Michael Rubin, Roger Goodell, Governor Josh Shaprio, and NFL players and legends. Fans didn't just watch the next generation of stars get drafted, they interacted with the hobby surrounding them, trading cards and connecting with other collectors across all 32 NFL fanbases.